Our journey began with a simple mission: to translate Arabic calligraphy into beautiful, wearable jewellery.

We've always been completely obsessed with Arabic calligraphy. To us, it was more than just writing. Back in January 2022, when this whole thing kicked off as a basic Instagram account, we wanted to share this art with you all through jewellery. Thanks to incredible support, we’ve grown into a dedicated destination for unique Arabic calligraphy pieces across the UK. Every single piece you see, from our gorgeous custom necklaces and bracelets to our signature watches, is designed by us.

We’re so excited to share this passion with you, and be a part of something meaningful, whether it's a special gift or a meaningful keepsake for yourself.

Designed In-House

Every design starts here. From personalised names to our signature pieces, each piece is uniquely drawn and developed in-house, ensuring originality and meaning in every detail

Lasting Quality

Made for everyday wear. Our jewellery is water-resistant, non-tarnish, and beautifully finished.

Gift-Ready Packaging

Your piece arrives in our signature box and pouch. A beautiful unboxing experience makes the pieces perfect for gifting (or keeping for yourself).

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